Guides for running an e-commerce operation
Written from the floor of a store shipping 150+ cash-on-delivery orders a day — not from a marketing brief.
How to reduce cash-on-delivery refusals
Refusal rates of 15–25% are normal in COD markets and avoidable. The eight operational changes that bring them under 10%, with the numbers behind each.
MoneyReconciling courier COD payouts, parcel by parcel
Couriers collect your money and pay it out in batches. Here is how to match every payout line to a parcel, find what is missing, and get it paid.
MessagingWhatsApp for order confirmation: templates that get replies
How to use WhatsApp Business API for order confirmation: template structure, timing, what to ask, and when to fall back to a call.
Call centerStaffing an order confirmation team
Calls per hour, confirmation rate, callbacks and refusals: the arithmetic of staffing a confirmation call center for an online store.
WarehouseBarcode scanning for a 30-parcel-a-day warehouse
Scanning is not only for big warehouses. At 30 parcels a day, one lost parcel a week costs more than the whole setup. How to start with a phone.
CouriersThe pickup-point parcel workflow: reminder, warning, call
Easybox, Packeta, courier offices: parcels sit unclaimed and expire. The three-step workflow — reminder, warning, call — that recovers most of them.
ShopifySetting up cash on delivery on Shopify properly
How to run COD on Shopify: the manual payment gateway, COD fees, tagging orders for confirmation, tracking numbers on fulfilments, and reconciliation.
WooCommerceWooCommerce cash on delivery: confirmation and tracking without plugins
Run cash-on-delivery confirmation, courier tracking and payout reconciliation for WooCommerce through the REST API — no plugin, no theme changes.